Here's a movie pitch: A celebrated millionaire, known for public extravagance, lives right on the water in a fabulous mansion. He's smooth but reckless, drives like a maniac, has a powerful enemy and — despite a rep as a playboy — has only one girlfriend, who barely registers on-screen.
You're the producer, so whaddya think? Does his story require lavish digital effects, swooping cameras, a rap soundtrack and the full-on 3-D treatment?
If I tell you his name is Tony Stark, otherwise known as Iron Man, probably yes, right?
What if his name is Jay Gatsby?