Nearly 4 million people visited Washtenaw County in 2016, according to data collected for that year by a Michigan-based research and consulting firm. That translates into $1.1 billion dollars in total economic output and nearly 9,000 jobs.
89.1 WEMU’S Lisa Barry spoke with the marketing director for the Ann Arbor Area Convention and Visitors Bureau, Laura Berarducci, about the economic impact of tourism on the county.
The Ann Arbor Area Convention and Visitors Bureau announced key findings from a 2016 tourism study of Washtenaw County.
There was in increase in total visitors and visitor spending which translates into nearly 9,000 jobs. There’s been a 26% increase in total tourism impact which is worth $1.1 billion to the area economy.
There was a 28% increase in “net-new” visitor spending, which represents new visitors to the area and is worth $770 million in new spending.
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